A little about me

From McCann, Grey and Saatchi & Saatchi, I've led accounts and teams to create award-winning and impactful multi-channel work for iconic brands including Barclays Bank, Virgin Media, Mastercard, Dubai Holding, Land Rover and Panadol, while having the fortune to collaborate with some famous faces to help bring it to life such as David Tennant of 'Dr Who', Gabriel Macht of 'Suits', and Kevin Bacon of, well, legend.

Now back in Sydney and re-energised to take on my next challenge.

WPP x Grey

Creative Director - Global
London
January 2022 to November 2023

Creative Director and Global Brand Steward for Panadol helping the UK team – along with sister agencies across multiple regions including Europe, Singapore, UAE, Argentina, and Australia – to express Panadol’s new brand platform across TV, social, digital, brand experiences, and purpose-led creative. Although Panadol was my main responsibility, I was also CD for HSBC UK's B2B account.

• Led and launched global ‘Release Starts Here’ global campaign and regional toolkit rollout
• Ran workshops with clients to define business/brand issues and briefs
• CD'd multiple TVC and content shoots in London, Beirut and Mumbai
• Grey ‘Creative Council’ member

Freelance

Creative Director - Senior Creative
London
May 2020 to December 2021

Various freelance gigs including Grayling London working on Huawei across brand, social and PR, The Mix, Pernod Ricard’s in-house agency, and was in Sky Creative’s little black book

MullenLowe

Creative Director - Contract
Dubai
January 2020 – April 2020

Creative Director leading the Majid Al Futtaim’s (MAF) City Centre Malls account, creating social, print and in-store campaigns along with helping the wider agency with new business pitches and growth.

• Led and launched a multi-channel campaign with street fashion photographer and influencer 'The Satotliast' increasing footfall, sales and awareness of MAF's fashion reputation
• Client relationship development + workshops

FP7 McCann

Creative Director
Dubai
November 2017 - December 2019

Creative Director leading Mastercard, Emirates NBD (UAE bank), Dubai Properties and Dubai Holdings accounts and teams creating award-winning multi-channel creative.

• Silver Effie for Dubai Holding: This is Living
• Effie’s shortlist for Mastercard social campaign
• Led client ‘business troubleshooting’ workshops
• Mentored creative teams along with leading TVC, content and brand activation shoots

Impact Proximity/BBDO

Creative Director - Contract
Dubai
July 2017 - October 2017

Contract Creative Director for the digital, social, and integrated offering across all key accounts.

• Client-facing and relationship development
• Define objectives for creative opportunities for our creative teams, designers, writers, and developers
• Regularly worked collaboratively with BBDO and their teams on shared clients

Saatchi Masius

Creative Director
London
August 2015 – August 2016

Creative Director at the Saatchi & Saatchi sister agency leading creatives, designers and developers to create social, content print and OOH.

• Client-facing and relationship development
• Grow, develop, and strengthen their digital capability across all clients
• Account wins from China Southern Airlines and City Index

RAPP

Associate Creative Director
London
July 2010 – August 2015

Associate Creative Director on Barclays and Virgin Media, where I and my creative partner, helped strengthen the creative output and client relationships. 

• Award-winning work for Barclays - 16 awards including 8 Gold
• Client-facing and relationship development
• Led a small team of creatives and designers to create work across TV, DM, OOH, Radio and Print

TBWA

Senior Art Director
London
August 2009 – July 2010

Senior Art Director on accounts including Apple and British Airways creating work across social and online.

• Led various briefs and projects
• Oversaw with creative teams, designers and developers
• Client presentations

Agency.com

Senior Art Director
London
February 2007 – August 2009

Art Director working on many high profile and large scale projects from initial briefing, concepting, client presentation, and art direction.

• Oversaw with creative teams, designers and developers
• Spent time at our New York and Sydney offices working on campaigns and pitches

Wunderman

Art Director
London
January 2004 – February 2007

Digital Art Director at Harrison Troughton Wunderman responsible for developing creative solutions for clients such as Land Rover, Microsoft, Adidas, Xbox 360 and more.

• Work included digital, micro-sites, rich media OLA, newsletters and viral campaigns
• Gold DMA for Art Direction - Land Rover: Range Rover Sport launch experience

Homegrown

Art Director
London
January 2003 – January 2004

Art Director/Creative Lead for an independent creative studio conceiving campaigns and marketing.

• Projects included websites, magazines, CD/vinyl sleeves, corporate identities
• Daily client interaction through briefings and presentations
• Project conceptualisation, management and execution

CreativEngine

Art Director/Creative Lead
Sydney
1999 - 2003

Co-founded and led creative of a small creative and digital studio developing digital advertising, websites and marketing materials.

• Client relations and presentations
• Oversaw and mentored three junior designers, a writer and developers
• Work included websites, corporate identities, brochures and marketing materials, flyers, monthly magazine production and multimedia presentations

ZIVO

Art Director
Sydney
1998 - 1999

Responsible for design concepts and finished work for high profile Australian companies Working within the art department and reporting to the creative director, my role involved internal and external client briefings and presentations, mock-up and presentation of concepts as well as delegating portions of projects to the creative team. The ability to communicate at a high corporate level was essential for this role in order to convey and understand the clients need’s needs.

3D World

Designer/Art Director
Sydney
1996 - 1998

3D World is a weekly-published 'street-press' style magazine with a circulation of over 60,000. Its genre and target audience was electronic music and nightclub culture encompassing the Australian and international scene. As Art Director, I worked within a tight team, producing creative cover designs and original layouts for both the magazine along with client advertisements. Daily liaison with printers, filmmakers and clients were essential to complete everyday duties.

The Custom Publishing Group

Designer/Art Director
Sydney
1994 - 1996

As the Art Director, I was responsible for complete layout, design and image creation for covers and features for a bi-monthly safety magazine (Australian Safety News) and quarterly subsidiary magazine (Home Safety and Security) as well as other various design projects such as corporate identities, brochures and advertising/marketing materials.