EE + Samsung Galaxy AI

AI is all the talk right now

 

Everyone’s talking about AI, even Kevin Bacon.

 
 
 

Brief

EE wanted to tell their customers—and Samsung fans—that the new Galaxy AI and its features are available across the Galaxy range.

 

Idea

AI is all the talk right now, from news about it clogging up social feeds to AI-generated movie remakes; everyone’s talking about it. So, not to be left out, EE and Kevin Bacon wanted to jump on the bandwagon. Kevin shares the news and talks with curious AI fans… and possibly more.

 
 
 

AI is all the talk right now - 30” Radio

 
 

Alternative script
(The one they should have bought)

 
 

Assisted Intelligence - 30” Radio

We hear the confident voice of Kevin Bacon.

 KB: Galaxy AI is now available across a range of Samsung Galaxy devices on the UK’s best network, EE!
It helps you do more – and feel smarter!

VOICE 1: So, it’s on the S23 FE?

KB: Yep, and you save £308!

VOICE 2: What about the Tab S9?

KB: And that!

FRENCH VOICE 3: Même le Z Fold5? (Even the Z Fold5?)

KB: One second… <AI chime> Yes, that’s got it, too! *Whispers* Thank you, Live Translate.

FRENCH VOICE 3: C'est intelligent! (Clever!)

<AI chime>
KB: Oui! *subtle chuckle*
(Yes!) *subtle chuckle*

No wonder Samsung owners choose EE.