Get serious about success

Brief

City Index, a spread betting company, once had a strong presence but over the last few years, it's been lost amongst the noise of its competition. We were tasked with relaunching the brand to grab the attention of the sophisticated financial audience.

Idea

We created a multi-channel campaign positioning City Index and its tools through press, online and digital out-of-home where we used the vernacular of our audience and trade to engage and inspire them to use City Index and see them as an investment partner.