Panadol

Cold & Flu 2024

Concert Calling: 30” Europe + KSA

FOMO and high-pressure deadlines don’t stand a chance against Panadol Cold & Flu.

Brief

Create a new Cold & Flu campaign under Panadol’s global brand idea ‘Release Starts Here’ for multiple regions including Europe, KSA, Colombia and Hong Kong that shows Panadol’s role in helping people be released from their cold & flu symptoms so they can get back to being themselves.

Ideas

Two unique stories were developed based on two different creative strategies, FOMO and Revive Your Senses that evolve the storytelling of the RSH construct and its ‘Heightened Reality Moment’.

FOMO: Concert Calling
A young woman is excited to see her favourite singer at her only concert but gets the first signs of a cold and begins to fear she won’t be able to go. Thankfully, Panadol C&F gets her back to her best so she can have the night of her life.

Revive your senses: Lights, Camera Action!
A photographer needs to hit her deadline but gets the first signs of a cold which affects not only her performance but her vision and hearing. Thankfully, Panadol C&F brings her back to her best.

Lights, Camera Action: 30” Europe + KSA

Lights, Camera Action: 20” Colombia

Ingrit Valencia
Colombian Olympian

For the Colombian execution of LCA, we incorporated Colombian Boxer Ingrit Valencia, bronze medalist at the 2016 Rio Olympics in the Women’s Boxing Flyweight Class.