Virgin Media
Cut out the phone line
Getting broadband usually means you need to get something else, a phone line. Or does it?
Brief
Virgin Media wanted to tell new customers about their great deal which gets you their super-fats broadband without the having to also get a standard phone line with them.
Idea
We used the tried and tested DM coupon technique to show that you could literally cut-out the phone line when you sign up with Virgin Media to get their broadband.