Dubai Holding

With you, every step of the way

Helping to shape Dubai over the last 15 years.

Brief

Dubai Holding has created some of Dubai’s most recognizable icons. From the Burj Al Arab, Emirates Towers and the Dubai Design District. The problem is no one knows who Dubai Holding are and what they do.

Idea

For their 15 year anniversary, we wanted to humanize the brand by communicating to Dubai, and the rest of the world world, how they’ve been there for the cities’ residents on every step of their life's journey by building off their campaign line ‘With you, every step of the way’. We brought this to life by showing various people and families at different stages achieving their goals, all thanks to Dubai Holding, through the small steps they take, from the one's yesterday and to the ones they'll take in the future.