Dubai Holding
This is living
There's living, and then there's Madinat Jumeirah Living.
Brief
Dubai Properties, part of Dubai Holding, wanted an integrated campaign that showed the superior lifestyle someone could have at their latest and most premier developments. One that couldn’t be found in Downtown Dubai, but only at Madinat Jumeirah Living.
Idea
Present two contrasting lifestyles one can have in Dubai. The first, a flashy, pretentious and loud one found Downtown, then secondly a more refined, peaceful and luxurious one found at Madinat Jumeirah Living - Dubai's newest luxury property development.
To bring this to life, we used a character that was known for only accepting the best life has to offer, Harvey Specter (actor Gabriel Macht) from the hit TV series 'Suits' who walked us through these two choices, and of course obviously chose MJL.