Mastercard ON-AIR

Music has the power to move, and to start something priceless.

Brief

Mastercard sponsored the 2018 Dubai International Jazz Festival and wanted to do something for music loves at the event for both listeners and singers.

Idea

We created ‘Mastercard ON-AIR’, a radio show broadcast live from the heart of the festival which interacted with fans and revellers, but there was more. We held competition leading up to it to the festival to find undiscovered singers in Dubai and give them a chance to sing live on the radio show - or so they thought.