The personalised lending video

Brief

Barclays had a great offer on personal loans for their customers. But they also had a problem, no one bothered to take note of it, especially when the offer was sent to them via boring old email in the same boring old template. How could create something to tell them about this offer, grab their attention and make them feel like more than a number?

Idea

We wanted to make the communication about them. We did this by making each customer the hero by making each part about them. They first received personalised email which then led them to a personalised landing page. Here, they were greeted by one of Barclay's friendly, helpful and suggestive employee who told them exactly how much they could borrow based on their data, and what they might use it for. Using a combination of insight, data, video technology and creativity, we emailed a personalised video to 180,000 Barclays customers outlining their unique loan offer. Not only did we make the customer the star, but we also managed to make loans more exciting.