Land Rover
Range Rover Sport launch
An electrifying launch fort the new supercharged Range Rover Sport.
Brief
Ranger Rover wanted to launch their new Sport model with an electrifying experience. One that would stand out from the usual automotive website experiences.
Idea
We piqued people's interest with a series of teaser banners that led them to a dedicated micro-site where we created an interactive X-Files-esque film-like experience that put the user in a first-person perspective where they had to explore the world to uncover information on this new powerful car.
