RAPP + British Red Cross
Giving up to give hope
RAPP gave up their home to help others get theirs back.
Brief
Days after the devastating earthquake in Nepal 2015, RAPP wanted to do something help those left homeless.
Idea
Within one day and working with teams in RAPP's London, New York and LA offices we donated our global homepage which took users to a dedicated British Red Cross donation page.
This idea not only helped people in Nepal begin to rebuild their homes and lives but was also an expression of RAPP's new position.
'Brands and people perfectly aligned'
