Strutt & Parker
ROARsome launch event
A ROARING success of a launch.
Brief
Strutt & Parker, a prestigious estate agency group were opening a new office in the heart of South Kensington and wanted something to create some buzz around their new office, and online.
Idea
We created a ROARSsome 3D street art installation right outside the tube station to spread the word and encouraged a social '#DinoSelfie' competition. Estate agents were also on hand to say hello to the locals and let them know what they could offer the area. Before the event, we built up intrigue through social posts and then on the day got the public involved by having their picture taken with a scary T-Rex that escaped from the nearby Natural History Museum. The best #DinoSelfie won a Fortnum & Mason hamper.
